Our mission

Our Mission 🌍

Waro helps fashion and home furnishings brands measure, reduce, and communicate the environmental impact of their products, so that every purchasing decision counts.

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2021

Year of establishment

45

Active Client Brands

16

Contributors

Fashion & Home Furnishings

Sectors Covered

Paris, 2021 — the year Waro was founded

Why does Waro exist?

The fashion industry is responsible for 8 to 10 percent of global CO₂ emissions. And yet, most brands have little insight into the actual impact of their products.

In 2021, Waro was founded on the belief that by giving brands the right tools, they can reduce their environmental impact without sacrificing their business performance.

Today, more than 40 brands—including Celio, Jules, Maisons du Monde, and Tediber—use Waro to understand and reduce their environmental impact.

Our Vision

Make environmental impact a key factor in consumer decisions, from product design all the way to the purchase decision in the store!

Our goal: to provide a simple, user-friendly tool that enables brands to easily understand the impact of their products, rely on a genuine decision-making tool to reduce that impact and inform their CSR strategy, and transparently communicate the impact and story behind their products.

01

Understanding

Measure the impact of each product using recognized methodologies (LCA, PEF, AGEC) with reliable and granular data.

📊 LCA & PEF Measurement, GHG Assessment

02

Reduce

A valuable decision-making tool for steering the CSR strategy and informing the decisions of the Procurement, Product, and Executive teams.

📉 Steering & Trajectory

03

Communicate

Showcase the impact and history of products transparently, so that consumers can make informed purchasing decisions in-store or online.

🏷️ Product Communication

Our Values

What Guides Our Daily Work at Waro

👁️

Transparency

We live by it before we sell it. A culture of direct feedback, sharing successes and failures, and regular Q&A sessions with the co-founders. What we preach to our clients, we practice internally.

⚡

Commitment & Enthusiasm

We believe that with enough determination, we can make a difference. This is reflected in our CSR mission as well as in the way we support our team and clients every day.

🧭

Confidence & Independence

We assign challenges to tackle, not to-do lists. A high degree of accountability and freedom to organize are at the heart of how we operate—we trust the people we hire.

🤝

The Power of the Group

Listening to and supporting one another every day. Waro should be a place where everyone feels free to express their ideas and doubts, and to contribute to something greater than themselves.

💚

Well-being

A team that feels good works better and longer. We invest in the conditions that allow everyone to thrive—not just perform. Ap'Waro every two weeks, semiannual seminars, flexible remote work.

Let's get started

Ready to measure your impact?

Join the 40+ brands that use Waro to manage their environmental strategy.
Or join the team that’s building it.

Request a demo View our job openings