With the European EmpCo (or ECGT) Directive: the rules are getting stricter for all brands that communicate about their environmental sustainability initiatives—including environmental claims, proprietary labels, and carbon neutrality.
During this webinar, we’ll help you understand the implications of this directive for your brand, identify potentially problematic claims in your communications, and walk away with an action plan to highlight your environmental commitments without risking penalties.
“Eco-friendly” is no longer just prohibited on product labels: the rule also applies to your website, social media, store windows, and B2B catalogs. Product line names and visuals are reviewed as claims. The DGCCRF has nearly tripled the number of businesses inspected for environmental claims between 2021–2022 and 2023–2024.
→ Understand what the directive prohibits: generic environmental claims, proprietary labels, carbon neutrality, etc.
→ What specific claims are permitted?
→ The 5 practices that are prohibited under any circumstances, and the risks involved
→ A 4-step action plan to support your claims
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